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Origin makes smarter decisions with Moby AI and generates $450K+ incremental revenue with Sonar Send
Origin is a prominent apparel brand known for its high-quality apparel, boots, and gear, all manufactured in Maine, USA. Origin has a strong organic presence with almost 1 million followers across Instagram, Youtube, Facebook, and X. They also run paid ads across multiple channels including Meta, Google, and Microsoft Ads,
Origin serves customers globally with a focus on outdoor enthusiasts and Jiu-Jitsu practitioners. The brand's emphasis on durability and American-made products has created a loyal customer base seeking reliable outdoor gear and tactical apparel.
Challenges
Origin struggled with measuring the efficiency of their marketing efforts, particularly in paid media. Despite impressive ROAS figures, there was skepticism about the accuracy and reliability of these numbers. The team was also spending too much time trying to manually analyze the data to make sense of it. The executive team needed dependable data to make quick informed decisions, but inconsistencies in reporting and manual processes made this difficult.
"Because of our brand strength, our Meta numbers for ROAS are in the twenties, which is amazing, but is that real?" – Justin Parker, Director of Ecommerce at Origin
Solution
To address these challenges, Origin adopted Triple Whale in March 2024. Triple Whale's independent attribution models and robust reporting capabilities provided the clarity and unbiased data that Origin needed. The platform's ability to integrate multiple data sources into one ecosystem allowed Origin to gain a comprehensive view of their marketing efforts and make data-driven decisions.
"Triple Whale’s unbiased data processing and flexible attribution models really provided the clarity we've been looking for in measuring accurate ROAS." – Justin Parker, Director of Ecommerce at Origin
Since becoming a customer, Origin has also become a power user of Triple Whale's AI products including Moby Chat and Moby Agents, which have been instrumental in transforming Origin into an AI-first team and helping them make data-driven decisions faster than ever.
Strategy
Origin leverages Triple Whale's AI-native intelligence platform to streamline their data management, gain clarity on their entire business, and make confident decisions across their entire brand.
Independent Attribution Models
Origin utilized Triple Whale's attribution models to gain a realistic view of their ROAS, helping to validate their ad spend and provide accurate reports to the executive team.
"We wanted to improve the efficiency of paid media and needed reliable attribution. We needed the tools to gain a holistic understanding of our advertising ecosystem and Triple Whale ultimately was the solution" — Justin Parker, Director of Ecommerce at Origin
Generating Incremental Klaviyo Revenue with Sonar Send
Triple Whale's Sonar Send generated significant incremental Klaviyo revenue for Origin by identifying more website visitors, leading to improved email flow triggering. Origin uses a stack of enrichment solutions including Elevar and Retention.com, but noted that Sonar Send generates an incremental 15-20% more events on top of those solutions.
"Within a year of setting up Sonar Send, it generated $450k in incremental revenue for us. At roughly 40% margins, that's $168,000 of profit generated by Sonar. The value of Sonar alone makes the ROI of Triple Whale significant. It pays for itself many times over." — Justin Parker, Director of Ecommerce at Origin
Moby Agents for Automated Analysis
Origin has implemented multiple Moby Agents to automate routine analysis and get clear recommendations. The primary agents they are using include:
- Ad Copilots within Attribution Dashboards - providing clear scaling recommendations for channels, ads, and ad sets directly within their performance data
- Email Performance Analysis & Ideas Agent - analyzing email flows and campaigns while generating ideas for new email content
- Landing Page Recommendation Agent - identifying which landing pages to optimize based on conversion potential and traffic analysis
These agents have transformed Origin's approach to data analysis, allowing the team to focus on strategic decision-making rather than manual data processing. The automated insights deliver consistent, unbiased recommendations that help Origin optimize their marketing efforts across all channels.
Strategic Planning with Moby Deep Dive
Origin leverages Moby Chat's Deep Dive for real-time business analysis and strategic planning. During a recent planning session, Justin used Deep Dive to generate comprehensive forecasts, inventory recommendations, and strategic insights for an upcoming sale.
"I asked Moby to forecast revenue for a 4-day sale we were planning, keeping in mind cross-selling and historical velocity. In five minutes, Moby gave us conservative, expected, and optimistic forecasts, daily revenue projections, bundle recommendations, and even inventory alerts for products that may sell out due to current inventory levels, which it was correct about." — Justin Parker, Director of Ecommerce at Origin
Correlation Analysis with Moby Chat
By leveraging Moby Chat, Origin was able to conduct a detailed correlation analysis between their blended ad spend across Meta, Google, and Microsoft and direct traffic. This analysis revealed a strong correlation, supporting their hypothesis that increased ad spend led to higher direct traffic. This insight allowed Origin to optimize their ad strategies, particularly in targeting categories with high traffic potential, leading to better resource allocation and improved ROI.
"We found a strong correlation between our blended ad spend and our direct traffic over the last 60 days, which gave us a leg to stand on for increasing ad investments." — Justin Parker, Director of Ecommerce at Origin
Results
Beyond the quantifiable results, Triple Whale has had a broader impact on Origin's operations. The platform fostered better internal alignment, improved decision-making, and enhanced operational efficiency. By integrating various data sources, Triple Whale enabled different departments to operate with a unified set of data, leading to more cohesive strategies and improved business outcomes.
Key Outcomes:
- $450K+in incremental revenue: Sonar Send generated over $450,000 in lifetime revenue by identifying more customers and triggering more effective email flows
- 40% time savings for the BI team: Origin's BI team has saved 40% of their time, allowing them to focus on other parts of the business instead of ads/marketing
- Significant correlation between ad spend and direct traffic: Fast correlation analysis with Moby Chat led to more informed ad spending decisions
- Improved Email/SMS attribution accuracy: For example, an email that Klaviyo claimed to have generated $118k in revenue actually showed only $44k in Triple Whale, when accounting for attribution to other touchpoints in the customer journey
- Faster and more strategic decision-making: Complex business analyses that previously took hours or days can now be completed in minutes using Moby Deep Dive
- Increased executive buy-in: Enhanced alignment across BI, Finance, and Leadership teams, resulting in more effective decision-making
Discover how Triple Whale can transform your marketing efficiency and provide the clarity you need to make data-driven decisions. Meet with our team today to learn more about our comprehensive AI-native intelligence platform.
Triple Whale's Moby AI has completely changed how we operate our business. Questions that used to take me 30+ minutes of manual analysis, now take five minutes or less. We even have AI agents that deliver insights straight to our inbox every morning.
Origin makes smarter decisions with Moby AI and generates $450K+ incremental revenue with Sonar Send
Origin is a prominent apparel brand known for its high-quality apparel, boots, and gear, all manufactured in Maine, USA. Origin has a strong organic presence with almost 1 million followers across Instagram, Youtube, Facebook, and X. They also run paid ads across multiple channels including Meta, Google, and Microsoft Ads,
Origin serves customers globally with a focus on outdoor enthusiasts and Jiu-Jitsu practitioners. The brand's emphasis on durability and American-made products has created a loyal customer base seeking reliable outdoor gear and tactical apparel.
Challenge
Origin struggled with measuring the efficiency of their marketing efforts, particularly in paid media. Despite impressive ROAS figures, there was skepticism about the accuracy and reliability of these numbers. The team was also spending too much time trying to manually analyze the data to make sense of it. The executive team needed dependable data to make quick informed decisions, but inconsistencies in reporting and manual processes made this difficult.
"Because of our brand strength, our Meta numbers for ROAS are in the twenties, which is amazing, but is that real?" – Justin Parker, Director of Ecommerce at Origin
Solution
To address these challenges, Origin adopted Triple Whale in March 2024. Triple Whale's independent attribution models and robust reporting capabilities provided the clarity and unbiased data that Origin needed. The platform's ability to integrate multiple data sources into one ecosystem allowed Origin to gain a comprehensive view of their marketing efforts and make data-driven decisions.
"Triple Whale’s unbiased data processing and flexible attribution models really provided the clarity we've been looking for in measuring accurate ROAS." – Justin Parker, Director of Ecommerce at Origin
Since becoming a customer, Origin has also become a power user of Triple Whale's AI products including Moby Chat and Moby Agents, which have been instrumental in transforming Origin into an AI-first team and helping them make data-driven decisions faster than ever.
Triple Whale's Moby AI has completely changed how we operate our business. Questions that used to take me 30+ minutes of manual analysis, now take five minutes or less. We even have AI agents that deliver insights straight to our inbox every morning.
Origin makes smarter decisions with Moby AI and generates $450K+ incremental revenue with Sonar Send
By integrating Triple Whale's data solutions, Origin not only streamlined its marketing investments but also reinforced team alignment across departments, enhancing overall business operations with robust, reliable data.
THE RESULTS
THE RESULTS
THE RESULTS
Justin Parker
Director of Ecommerce
Triple Whale's Moby AI has completely changed how we operate our business. Questions that used to take me 30+ minutes of manual analysis, now take five minutes or less. We even have AI agents that deliver insights straight to our inbox every morning.
Discover more about
Origin
Overview
Origin is a prominent apparel brand known for its high-quality apparel, boots, and gear, all manufactured in Maine, USA. Origin has a strong organic presence with almost 1 million followers across Instagram, Youtube, Facebook, and X. They also run paid ads across multiple channels including Meta, Google, and Microsoft Ads,
Origin serves customers globally with a focus on outdoor enthusiasts and Jiu-Jitsu practitioners. The brand's emphasis on durability and American-made products has created a loyal customer base seeking reliable outdoor gear and tactical apparel.
Challenge
Origin struggled with measuring the efficiency of their marketing efforts, particularly in paid media. Despite impressive ROAS figures, there was skepticism about the accuracy and reliability of these numbers. The team was also spending too much time trying to manually analyze the data to make sense of it. The executive team needed dependable data to make quick informed decisions, but inconsistencies in reporting and manual processes made this difficult.
"Because of our brand strength, our Meta numbers for ROAS are in the twenties, which is amazing, but is that real?" – Justin Parker, Director of Ecommerce at Origin
Solution
To address these challenges, Origin adopted Triple Whale in March 2024. Triple Whale's independent attribution models and robust reporting capabilities provided the clarity and unbiased data that Origin needed. The platform's ability to integrate multiple data sources into one ecosystem allowed Origin to gain a comprehensive view of their marketing efforts and make data-driven decisions.
"Triple Whale’s unbiased data processing and flexible attribution models really provided the clarity we've been looking for in measuring accurate ROAS." – Justin Parker, Director of Ecommerce at Origin
Since becoming a customer, Origin has also become a power user of Triple Whale's AI products including Moby Chat and Moby Agents, which have been instrumental in transforming Origin into an AI-first team and helping them make data-driven decisions faster than ever.
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Results
Origin leverages Triple Whale's AI-native intelligence platform to streamline their data management, gain clarity on their entire business, and make confident decisions across their entire brand.
Independent Attribution Models
Origin utilized Triple Whale's attribution models to gain a realistic view of their ROAS, helping to validate their ad spend and provide accurate reports to the executive team.
"We wanted to improve the efficiency of paid media and needed reliable attribution. We needed the tools to gain a holistic understanding of our advertising ecosystem and Triple Whale ultimately was the solution" — Justin Parker, Director of Ecommerce at Origin
Generating Incremental Klaviyo Revenue with Sonar Send
Triple Whale's Sonar Send generated significant incremental Klaviyo revenue for Origin by identifying more website visitors, leading to improved email flow triggering. Origin uses a stack of enrichment solutions including Elevar and Retention.com, but noted that Sonar Send generates an incremental 15-20% more events on top of those solutions.
"Within a year of setting up Sonar Send, it generated $450k in incremental revenue for us. At roughly 40% margins, that's $168,000 of profit generated by Sonar. The value of Sonar alone makes the ROI of Triple Whale significant. It pays for itself many times over." — Justin Parker, Director of Ecommerce at Origin
Moby Agents for Automated Analysis
Origin has implemented multiple Moby Agents to automate routine analysis and get clear recommendations. The primary agents they are using include:
- Ad Copilots within Attribution Dashboards - providing clear scaling recommendations for channels, ads, and ad sets directly within their performance data
- Email Performance Analysis & Ideas Agent - analyzing email flows and campaigns while generating ideas for new email content
- Landing Page Recommendation Agent - identifying which landing pages to optimize based on conversion potential and traffic analysis
These agents have transformed Origin's approach to data analysis, allowing the team to focus on strategic decision-making rather than manual data processing. The automated insights deliver consistent, unbiased recommendations that help Origin optimize their marketing efforts across all channels.
Strategic Planning with Moby Deep Dive
Origin leverages Moby Chat's Deep Dive for real-time business analysis and strategic planning. During a recent planning session, Justin used Deep Dive to generate comprehensive forecasts, inventory recommendations, and strategic insights for an upcoming sale.
"I asked Moby to forecast revenue for a 4-day sale we were planning, keeping in mind cross-selling and historical velocity. In five minutes, Moby gave us conservative, expected, and optimistic forecasts, daily revenue projections, bundle recommendations, and even inventory alerts for products that may sell out due to current inventory levels, which it was correct about." — Justin Parker, Director of Ecommerce at Origin
Correlation Analysis with Moby Chat
By leveraging Moby Chat, Origin was able to conduct a detailed correlation analysis between their blended ad spend across Meta, Google, and Microsoft and direct traffic. This analysis revealed a strong correlation, supporting their hypothesis that increased ad spend led to higher direct traffic. This insight allowed Origin to optimize their ad strategies, particularly in targeting categories with high traffic potential, leading to better resource allocation and improved ROI.
"We found a strong correlation between our blended ad spend and our direct traffic over the last 60 days, which gave us a leg to stand on for increasing ad investments." — Justin Parker, Director of Ecommerce at Origin
Results
Beyond the quantifiable results, Triple Whale has had a broader impact on Origin's operations. The platform fostered better internal alignment, improved decision-making, and enhanced operational efficiency. By integrating various data sources, Triple Whale enabled different departments to operate with a unified set of data, leading to more cohesive strategies and improved business outcomes.
Key Outcomes:
- $450K+in incremental revenue: Sonar Send generated over $450,000 in lifetime revenue by identifying more customers and triggering more effective email flows
- 40% time savings for the BI team: Origin's BI team has saved 40% of their time, allowing them to focus on other parts of the business instead of ads/marketing
- Significant correlation between ad spend and direct traffic: Fast correlation analysis with Moby Chat led to more informed ad spending decisions
- Improved Email/SMS attribution accuracy: For example, an email that Klaviyo claimed to have generated $118k in revenue actually showed only $44k in Triple Whale, when accounting for attribution to other touchpoints in the customer journey
- Faster and more strategic decision-making: Complex business analyses that previously took hours or days can now be completed in minutes using Moby Deep Dive
- Increased executive buy-in: Enhanced alignment across BI, Finance, and Leadership teams, resulting in more effective decision-making
Discover how Triple Whale can transform your marketing efficiency and provide the clarity you need to make data-driven decisions. Meet with our team today to learn more about our comprehensive AI-native intelligence platform.
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