Moby Agents are the first intelligence agents designed to accelerate your acquisition, conversion, and retention of customers, and even enhance operations. We have Moby Agents tailor-made for brands AND agencies, automating workflows across every facet of the business, so your team can move faster and make more money.

They save you hours on manual analysis, uncover anomalies before they impact revenue, discover hidden insights that make you money, and free up your focus for more strategic work. 

The term "AI agent" can be defined in several ways, depending on who you ask. Some see them as fully autonomous systems that work independently over long periods, while others think of them as more specialized tools that follow specific workflows. We think they can do both — either handling an entire job from start to finish (fully autonomous) or executing specific workflows within a job. As AI technology and reliability advances, these agents' autonomous capabilities will continue to grow.

At its core, an AI agent is like having a smart digital assistant that goes beyond simple automation. It can make decisions, solve problems, and interact with different tools and systems to get things done. It handles everything from managing projects to analyzing complex data, all while learning and adapting to your specific needs.

Moby Agents are the only agents built to understand, analyze, and optimize your business efficiently, and there are 4 key reasons why:

• They have the full context on your entire business. That’s because they sit on top of the Triple Whale Data Platform, which has a universal schema for hyperfast data access. You’ll hear more about that in a minute.  
• These agents understand the nuances of running a retail business — like seasonal buying patterns and department-specific KPIs – because they’re purpose-built for retail and ecommerce, based on our experience of working with more than 30,000 brands.
• They have smarter, more contextually relevant recommendations because they’re trained on Triple Whale data from the more than $55B in revenue we track.
• Moby Agents can quickly triangulate performance because they leverage our industry-leading attribution, MMM, forecasting, and more.

For agency partners, Moby Agents will work on your entire portfolio, even if they are on a free plan with Triple Whale. Moby Agents need access to a brand’s data in order to analyze it and tell you everything you need to know, so that’s the only pre-requisite.

Like the rest of Triple Whale, we built Moby Agents to be marketer- and operator-friendly. You don’t need to be a prompt engineer or know SQL — we have you covered.

Moby Agents come ready out of the box, but can be fully customized in order to meet your exact thought process. This thought process comes to life across three categories: 

• Data intelligence: Choose which datasets to analyze, integrate insights from searching the web, leverage our MMM and forecasting models to predict trends, and more.
  
  
• Analysis parameters: Set custom thresholds for what constitutes an anomaly in your business, define your critical KPIs, and determine which channels need the closest monitoring.

• Delivery & workflow: Configure how often insights are generated, where they're sent, and how they integrate with your existing workflows — whether that's email, Slack, or to a dashboard directly in Triple Whale.

No matter what (or how) you want your analysis to look like — a Moby Agent can deliver what you need, where you need it.

Moby Agents interact with your fully-managed warehouse of business data through customizable analytical workflows, performing a wide range of tasks from data retrieval and analysis to making recommendations. 

While our prompt engineering team has defined many of these workflows for you based on extensive customer research, users can tweak these workflows in natural language or SQL, and agents can execute tasks in parallel or sequence, with outputs delivered to various destinations like dashboards or email. 

With flexible scheduling and conditional execution, our platform empowers users to leverage pre-built agents, or build nested, specialized agents that automate and optimize analytical tasks.

Moby Agents are built to expedite your workflows and processes, not add complexity. They run analyses every day, week, or month, and they deliver insights to wherever you prefer — your email, Slack / Microsoft Teams, data warehouse, or any other system via webhook.

Moby Agents allow you to offload frequent (and time-consuming) analyses, find anomalies before they impact revenue, and discover insights not previously possible. They allow you to expand your reach so you and your team can accomplish more, without needing to add headcount. As a result, you can scale your client roster and accelerate portfolio-wide impact.

Moby Agents are built for agencies of all sizes — from those that serve brands $100K to $100M+ in annual revenue. 

They're particularly valuable for businesses that want to make data-driven decisions faster, without waiting for large data or analytics teams. 

Moby Agents deliver value as soon as they're implemented (<1 week) . They can compare attribution models and start delivering channel recommendations immediately, which means you can start saving time immediately.

Moby Agents work out of the box for Shopify, WooCommerce, BigCommerce, and Stripe customers. And for those using our custom APIs, Moby Agents work for you, too.