Triple Whale free product is perfect for ecommerce brands at any stage who want to consolidate their data in one place and make smarter decisions. Whether you're just starting out and need to establish metrics tracking, or you're an established brand wanting to experience Triple Whale's capabilities before upgrading, our free dashboard delivers the essential analytics you need. It's designed for teams that value real-time performance tracking across multiple marketing channels without significant upfront investment.

The free product  gives you essential analytics tools to monitor performance, while paid plans unlock more advanced capabilities for deeper insights and optimization:

Free product includes:

• First and last-click attribution data
• Real-time blended metrics across channels
• Standard web analytics and shop performance
• Basic post-purchase survey
• 12-month data lookback
• Up to 10 users

Paid plans add powerful features like:

• Moby AI for powerful AI analysis and insights
• Multi-touch attribution via Triple Pixel
• Advanced analytics across creative, product, and customers
• Marketing Mix Modeling 
• Flexible business intelligence tools
• Data enrichment with Sonar Send and Optimize
• Unlimited lookback and users
• Custom dashboards and SQL access (Advanced and Professional)

Our customers typically upgrade to access sophisticated measurement, richer analytics, or AI-powered insights to scale efficiently.

Triple Whale’s free product brings all your essential ecommerce data together in real time, including:

• Revenue metrics (total, by channel, by campaign)
• Blended metrics including MER, total ad spend, new customer cost per acquisition and more.
• Marketing spend and ROAS by platform
• Website analytics (traffic, conversion rates, user behavior)
• First and last-click attribution insights
• New vs returning customer metrics.
• Profitability indicators

And much more! This consolidated view eliminates the need to jump between platforms, giving you one source of truth for faster, more confident decisions.

Yes! The free Triple Whale dashboard includes comprehensive website analytics powered by our proprietary tracking technology. You can monitor:

• Conversion rates
• User metrics (new vs. returning)
• Session data (duration, pages per session)
• Bounce rates
• Traffic sources

And more! These metrics give you clear visibility into how visitors interact with your site, helping you identify optimization opportunities without needing separate analytics tools.

With the free product, you get access to our Trends tool, which leverages data from over 20,000 Triple Whale customers. This powerful benchmarking feature lets you:

• Compare your performance against similar businesses in your industry
• View benchmarks for critical metrics like ROAS, CPA, CPC, and CPM
• Filter by industry, AOV, and annual revenue ranges
• Track how your performance trends over time against industry averages

This real-time benchmarking data helps you understand where your performance stands relative to competitors, so you can set realistic goals and identify specific areas for improvement.

The free Triple Whale dashboard supports integrations with all the essential platforms in your tech stack, including:

Advertising Platforms:

• Google Ads
• Meta Ads
• TikTok Ads
• Twitter Ads
• Snapchat Ads
• Pinterest Ads

Marketing & Customer Platforms:

• Klaviyo
• Okendo

Operations Platforms:

• ShipBob
• ShipStation

Communication:

• Slack

These one-click integrations centralize your data from multiple platforms into one cohesive dashboard, eliminating the need to jump between tools and giving you a complete view of your business performance.