Product Updates

What’s new in
Triple Whale

Agent-powered intelligence for your entire brand. Check out our newest features to unlock faster, more confident decisions.

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Latest Updates

TRIPLE WHALE PRODUCT EVENT

Introducing the all-new Triple Whale

The agent-powered intelligence platform for your entire brand.

All Updates

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Availability
Categories
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Moby AI
Moby Agents
General Availability
April 28, 2025

Build Mode

Chat with Moby and instantly generate beautiful, interactive reports with AI-crafted HTML/CSS visualizations and narratives — eliminating the need for manual report creation. Plus, turn any Build into a scheduled Agent that delivers the refreshed report by email, Slack, or another destination.

Moby Agents
Moby AI
General Availability
April 24, 2025

Deep Dive

Recruit, create, and save Agents to give you comprehensive, contextually-relevant answers with clear action items and recommendations — all from a simple question.

Accounts & Settings
General Availability
April 10, 2025

Free plan now supports up to 10 users

We've raised the user limit on our Free plan from 2 to 10, making it easier for teams to start using Triple Whale for free.

Integrations
General Availability
April 10, 2025

Yotpo is now a free integration

The Yotpo Email + SMS integrations is now available on our Free plan.

Moby Agents
Limited Availability
April 2, 2025

Moby Agents

Run AI agents 24/7 that automate analysis and optimization across your business operations.

Marketing Measurement
General Availability
April 2, 2025

Marketing Mix Modeling (MMM)

Generate channel-level and campaign-level budget recommendations based on statistical analysis.

Marketing Measurement
General Availability
March 9, 2025

Pinterest Ad Controls

Brands can now seamlessly update status, budget, and bid amounts directly from the Triple Whale Attribution Dashboard. As a result, they can save hours of time by eliminating jumping between platforms and maximize budget with real-time updates.

Marketing Measurement
Limited Availability
March 4, 2025

Incrementality for Meta

Create and analyze conversion lift experiments to measure true Meta ad impact.

Integrations
General Availability
March 4, 2025

ShareAsale Integration

Track ShareAsale affiliate performance alongside other marketing channels.

Sonar
General Availability
February 24, 2025

Sonar Optimize for Google

Send enriched conversion data to Google Ads to improve bidding algorithm performance.

Integrations
General Availability
February 19, 2025

Pepperjam Integration

Track Pepperjam affiliate performance alongside other marketing channels.

Integrations
General Availability
February 10, 2025

Impact Radius Integration

Track Impact affiliate performance alongside other marketing channels.

Integrations
General Availability
February 10, 2025

Rakuten Integration

Track Rakuten affiliate performance alongside other marketing channels.

Integrations
General Availability
February 2, 2025

Adroll Integration

Track retargeting campaign performance alongside other channels.

Integrations
General Availability
January 21, 2025

StackAdapt Integration

View programmatic ad performance alongside other channels.

Marketing Measurement
General Availability
January 18, 2025

Meta Ad Controls

Update status, budget, and bid amounts for Meta Ads directly from the Attribution Dashboard.

Marketing Measurement
General Availability
January 17, 2025

TikTok Ad Controls

Update status, budget, and bid amounts for TikTok Ads directly from the Attribution Dashboard.

Marketing Measurement
General Availability
January 16, 2025

Snapchat Ad Controls

Update status, budget, and bid amounts for Snapchat Ads directly from the Attribution Dashboard.

Marketing Measurement
General Availability
January 15, 2025

Google Ad Controls

Update status, budget, and bid amounts for Google Ads directly from the Attribution Dashboard.

Business Intelligence
General Availability
December 18, 2024

Data-In API

Connect any platform to Triple Whale including custom sources like Walmart orders, TV/OOH ad spend, or custom post-purchase survey data.

Marketing Measurement
General Availability
December 12, 2024

Multi-shop support for Attribution

Consolidate and analyze performance data from multiple shops in a single dashboard.

Integrations
General Availability
November 27, 2024

Reddit Integration

View Reddit ad performance alongside other marketing channels.

Integrations
General Availability
November 24, 2024

Linkedin Ads Integration

Track and analyze LinkedIn ad campaigns within Triple Whale.

Integrations
General Availability
November 18, 2024

Skio Integration

View subscription metrics and performance data from Skio.

Integrations
General Availability
November 18, 2024

Applovin Integration

View Applovin mobile ad performance alongside other marketing channels.

Dashboard Templates
General Availability
November 4, 2024

Inventory mission control dashboard template

Analyze your product sales & inventory performance and make informed decisions about restocking or discontinuing items.

Dashboard Templates
General Availability
October 24, 2024

Web analysis 360 dashboard template

Analyze sessions, visitors, devices, geos and more with the all-in-one web analytics dashboard.

Dashboard Templates
General Availability
October 24, 2024

Ad-driven product analytics dashboard template

Discover what products your customers buying after clicking on your ads.

Dashboard Templates
General Availability
October 24, 2024

Pacing dashboard template

See how you're performing today relative to the typical day of the week while also assisting you in analyzing peak days and times for a range of metrics.

Dashboard Templates
General Availability
October 24, 2024

Repeat purchase rate dashboard template

Optimize repeat purchases and boost LTV with actionable insights.

Dashboard Templates
General Availability
October 22, 2024

Product Journey dashboard template

Understand what products your repeat customers are buying in sequence of each other.

Conversion add-on
Business Intelligence
General Availability
October 9, 2024

Custom Events

Track and analyze specific user interactions across your site beyond standard events.

Integrations
General Availability
September 25, 2024

Yotpo Reviews Integration

Analyze Yotpo review data alongside performance metrics.

Integrations
General Availability
September 23, 2024

Okendo Integration

Analyze customer feedback and review data alongside performance metrics.

Sonar
General Availability
September 11, 2024

Sonar Optimize custom events

Send custom conversion events to Meta to enhance targeting and optimization.

Business Intelligence
General Availability
August 14, 2024

No-code table builder

Create custom data tables and visualizations with built-in metric definitions from our Data Dictionary.

Sonar
General Availability
June 19, 2024

Sonar Optimize for Meta

Send enriched first-party data to Meta to improve targeting and campaign performance.

Sonar
Retention add-on
General Availability
June 19, 2024

Sonar Send for Klaviyo

Capture more customer activity to trigger additional Klaviyo email and SMS flows and generate incremental revenue.

Ready to make confident, data-driven decisions faster than ever?

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