Sonar Send now integrates with Attentive, sending first-party data enrichment into Attentive so more on-site behavior gets tied to known Attentive profiles, and your email and SMS journeys capture more incremental revenue.

Moby now makes it faster to create new dashboards, or update existing ones, through a simple chat experience.

See how often your brand appears in AI answers, what the sentiment is, and which sources these models reference most often, so you can update your content and positioning as well as improve visibility for searches relevant to your products and industry.

Configure exports to BigQuery, Snowflake, AWS S3, and Google Cloud Storage, then monitor everything from a single in-app page to better track export health over time.

Sync saved Triple Whale Customer Segments to Pinterest Customer Lists to better retarget, build stronger audiences, and create cleaner exclusions.

See how your Meta Event Match Quality (EMQ) scores in Sonar Optimize stack up to peers and industry benchmarks, making it easier to spot where your signal quality is lagging and where improvements can boost performance.

A new MMM setup with more control over how inputs are categorized and included. Assign campaign or channel type to MMM Custom Categories and get include/exclude recommendations during model creation.

The new Vibe.co integration brings your connected TV (CTV) ad performance into Triple Whale, so you can measure these campaigns alongside the rest of your marketing. View key metrics like ROAS, impressions, conversions, and video views in one place to understand impact from first impression through purchase and make faster decisions about your streaming advertising strategy.

Bring all your shops into one unified view, so you can compare performance across stores and platforms without jumping between systems. Track profitability and marketing efficiency, and drill into product and shipping performance to quickly spot what’s working and what needs attention. Available to shops on the Advanced Plant

Import external, non-order revenue (like retail, wholesale, offline, marketplace) via CSV and see it modeled alongside your existing performance dat, giving you a more complete view of revenue across channels.

Connect Meta Social to summarize comments, analyze feedback, and identify customer sentiment patterns across Facebook and Instagram ads with Moby. Available with the Agents add-on.

Moby can now browse websites and capture screenshots to verify ad to landing page alignment, monitor competitors, test site functionality, and more. Available with the Agents add-on.

Turn campaigns on/off, adjust budgets, modify bids, and publish new ads without leaving Triple Whale's platform. Just tell Moby what actions you want to take. Available with the Agents add-on.

Six advanced Moby capabilities—Forecasting, Image/video generation, Surfer, Actions, Agent manager, and MMM—now included in the Agents add-on.

Sync a segment with TikTok to create an audience in your TikTok Ads Manager account.

Use AI-powered rules to automatically organize and segment your marketing campaigns—by tactic, geography, product, or funnel stage—so you can keep everything organized and easier to analyze.

We've updated our navigation to make it easier to find what you need — faster.

Users can now download the same Moby Agent template multiple times. Each new instance is automatically numbered (e.g., "Media Buyer Agent 2") to preserve existing customizations.

Unsubscribe from specific agent emails directly from inbox while keeping other agent communications active.

Access message subject and message preview fields to analyze the impact of specific messaging on revenue performance.

Shop App purchases now appear as a distinct channel on the Attribution Dashboard instead of "Non-attributed.

View GA4 metrics alongside your commerce data in one platform.

View total units sold directly on Summary Page metric tiles for quick inventory and sales volume insights.

Now with 3-click onboarding and automatic flow configuration, Sonar Send setup is now faster than ever.

Chat with Moby in a side panel while viewing your data on your Summary page, Attribution dashboard, and more. Get AI insights grounded in the exact metrics you're analyzing.

Select from the latest AI models like GPT-5 and Claude Opus 4.1 to optimize performance for your specific needs. All reasoning models automatically use extended high-reasoning settings.

Artifacts let you automatically generate professional reports, documents, and data visualizations directly within Moby that can be downloaded as PDFs or shared via links.

Add brand-specific context and business assumptions through AI General Knowledge settings so Moby provides more relevant insights tailored to your unique situation.

See Moby's thought process in real-time as it analyzes your questions and formulates responses, making AI insights more transparent and trustworthy.

Meta Copilot Agents now deliver contextual, campaign-structure-aware recommendations instead of generic scaling advice.

Within Sonar Optimize, shops can now create custom conversion events based on specific business criteria. Using our intuitive formula builder, customers can now define custom events for anything they'd like — like high-value/volume purchases, specific products, or advance filtering (e.g. discount code usage, traffic source) — to enhance their ad platform optimization.

We've enhanced Total Impact attribution to properly credit YouTube ads within Demand Gen campaigns. When customers indicate "YouTube" in post-purchase surveys, Demand Gen campaigns that contain video/Youtube ads will receive the appropriate attribution credit, matching Google's evolving campaign structure.

We've updated our industry categorization system with 13 streamlined, future-proofed categories that better reflect modern ecommerce sectors. The new system replaces previous industry classifications and will appear in your benchmarks dashboard and Moby Chat interactions for more accurate industry-specific insights.

Agents can now work together through "Load a previous agent run" functionality. When building an agent, you can add a step to access and analyze outputs from other agents, enabling true collaboration between AI agents.

Agent meta descriptions now include the specific agent name, making it easier to distinguish between multiple agent tabs in your browser when running several agents simultaneously.

The Skio section in the Summary Page now includes a Net Sales tile displaying net sales data after returns and refunds. This data is also accessible in the SQL Editor for custom analysis and reporting.

"Generate Video" is now available as an action within Moby Agents. Agents can automatically create video content as part of their workflow and deliverables. Powered by Veo3.

Speak your questions directly to Moby on web and mobile for faster, easier interaction with your data.

Agent outputs are now conversational. When an agent delivers findings, you can immediately ask follow-up questions, request clarifications, or dive deeper into specific data points without restarting the agent or switching to Moby Chat.

You can now transform valuable Moby Chat conversations into repeatable Moby Agents. Moby captures the logic, context, and analytical steps from your chat sessions, automatically creating agents that replicate workflows. Making Agents is now easier than ever.

Moby Chat can now recommend the most relevant agents and dashboards based on a user's question or stated business need. Recommendations include both currently installed agents and new agents to add. Users can even run agents or open dashboards directly from the chat.

Access your data on-the-go with our rebuilt iOS app featuring improved performance, customizable widgets, and push notifications for real-time alerts.

Optimize your marketing spend and simulate budget scenarios with simple conversational commands using MMM directly in Moby Chat. It's as easy as asking "Using MMM, how should I allocate my $50k weekly budget?"

Create high-quality video content in minutes using Google's Veo 3. Inform your videos with top-performing creatives and product insights, or make something fun!

Drag and drop your files directly into Moby. Now supporting larger CSVs, high-resolution images, and videos directly to Moby Chat for comprehensive analysis and insights.

Run geo-based experiments to measure the real revenue impact of your marketing campaigns using controlled geographic testing.

Connect your Walmart Seller Center account to Triple Whale and import order, product, inventory, shipping, and refund data to use in agent-powered analysis.

Ads Copilot is now available at the channel level, expanding beyond campaign and ad-level recommendations. Get actionable guidance on whether to scale, reduce, or maintain spend for each advertising channel.

Product analytics, creative assets, and activities tables are now fully accessible through Moby. Ask questions about product performance, analyze creative assets, and understand exactly what changes were made to your accounts and when.

Moby Agents can now pull ads from any advertiser on Meta's platform instantly, powered by Foreplay. Find an ad from your favorite brand, and Moby will analyze the creative concepts and strategies to inspire new content.

Connect Walmart Seller Center to import orders, products, and refunds data. Official Verified Solution Provider integration.

Moby can now create images and short videos instantly. Just ask Moby to create new assets from existing product images and creatives, or have it create something completely new.

Moby can now execute up to 50 tools in a single run. Categories of tools include getting data, analyzing data, generating visual or written reports, and more. This means you can now ask questions like "How can I increase my revenue 25% next month?" and Moby will intelligently work through every step — like having a personal analyst and strategist who is always ready to help you.

Design geographic-based experiments to scientifically measure genuine campaign effectiveness beyond attribution models.

Creative-focused agents now organized in a dedicated Creative Strategist collection for streamlined creative analysis and strategy workflows.

AI agents now automatically access your complete product catalog for seamless creative generation and analysis without manual uploads.

See exactly how Traffic Rules impact attribution with full transparency into triggered rules and actions taken within each customer journey.

Schedule agents for specific days like "every month on the 1st" or "every Tuesday and Thursday" to align with board meetings, team reviews, and reporting cycles.

Switch seamlessly between visual presentation outputs, written analysis, and raw data without losing your place. Everything stays connected as you dig deeper into your agent's findings.

Customize agent-generated reports with your brand design guidelines using text prompts or uploaded design assets.

Let agents perform critical marketing tasks like generating ad creative and adjusting campaign settings automatically.

Optimize mobile ad campaigns with server-side conversion data and attribution insights sent directly to AppLovin.

Connect influencer and affiliate marketing directly to your overall attribution with our new GRIN integration.

Identify exactly which search terms drive conversions by combining data from Google Ads, Microsoft Ads, and Google Search Console with Triple Pixel attribution.

Deep Dive got a lot smarter, more efficient, and more reliable. Get deeper insights and answers to harder questions with new features including auto debugging, expanded tool usage, improved code generation, internal monitoring and more.

Analyze your Amazon sales and ad performance alongside other channels, now available at no cost to all free users.

Connect any data source to Triple Whale with our Data In API, now available to all users across all commerce platforms.

Seamlessly track custom events for any business type with our redesigned, intuitive interface and specialized onboarding flow.

Easily customize agents with new editing assistant that explains how your agent works and suggests modifications to match your business needs.

Chat with Moby and instantly generate beautiful, interactive reports with AI-crafted HTML/CSS visualizations and narratives — eliminating the need for manual report creation. Plus, turn any Build into a scheduled agent that delivers the refreshed report by email, Slack, or another destination.

Recruit, create, and save Moby Agents to give you comprehensive, contextually-relevant answers with clear action items and recommendations — all from a simple question.

We've raised the user limit on our Free plan from 2 to 10, making it easier for teams to start using Triple Whale for free.

The Yotpo Email + SMS integrations is now available on our Free plan.

Run AI agents 24/7 that automate analysis and optimization across your business operations.

Generate channel-level and campaign-level budget recommendations based on statistical analysis.

Brands can now seamlessly update status, budget, and bid amounts directly from the Triple Whale Attribution Dashboard. As a result, they can save hours of time by eliminating jumping between platforms and maximize budget with real-time updates.

Create and analyze conversion lift experiments to measure true Meta ad impact.

Track ShareAsale affiliate performance alongside other marketing channels.

Send enriched conversion data to Google Ads to improve bidding algorithm performance.

Track Pepperjam affiliate performance alongside other marketing channels.

Track Impact affiliate performance alongside other marketing channels.

Track Rakuten affiliate performance alongside other marketing channels.

Track retargeting campaign performance alongside other channels.

View programmatic ad performance alongside other channels.

Update status, budget, and bid amounts for Meta Ads directly from the Attribution Dashboard.

Update status, budget, and bid amounts for TikTok Ads directly from the Attribution Dashboard.

Update status, budget, and bid amounts for Snapchat Ads directly from the Attribution Dashboard.

Update status, budget, and bid amounts for Google Ads directly from the Attribution Dashboard.

Connect any platform to Triple Whale including custom sources like Walmart orders, TV/OOH ad spend, or custom post-purchase survey data.

Consolidate and analyze performance data from multiple shops in a single dashboard.

View Reddit ad performance alongside other marketing channels.

Track and analyze LinkedIn ad campaigns within Triple Whale.

View subscription metrics and performance data from Skio.

View Applovin mobile ad performance alongside other marketing channels.

Analyze your product sales & inventory performance and make informed decisions about restocking or discontinuing items.

Analyze sessions, visitors, devices, geos and more with the all-in-one web analytics dashboard.

Discover what products your customers buying after clicking on your ads.

See how you're performing today relative to the typical day of the week while also assisting you in analyzing peak days and times for a range of metrics.

Optimize repeat purchases and boost LTV with actionable insights.

Understand what products your repeat customers are buying in sequence of each other.