Product Updates

What’s new in
Triple Whale

Agent-powered intelligence for your entire brand. Check out our newest features to unlock faster, more confident decisions.

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Latest Updates

TRIPLE WHALE PRODUCT EVENT

Introducing the all-new Triple Whale

The agent-powered intelligence platform for your entire brand.

All Updates

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Availability
Categories
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Accounts & Settings
General Availability
June 26, 2025

Triple Whale iOS app rebuilt for enhanced performance

Access your data on-the-go with our rebuilt iOS app featuring improved performance, customizable widgets, and push notifications for real-time alerts.

Moby Chat
Moby AI
General Availability
June 25, 2025

Generate professional videos in Moby Chat with Veo 3

Create high-quality video content in minutes using Google's Veo 3. Inform your videos with top-performing creatives and product insights, or make something fun!

Moby AI
Moby Chat
General Availability
June 24, 2025

Enhanced file upload for Moby Chat

Drag and drop your files directly into Moby. Now supporting larger CSVs, high-resolution images, and videos directly to Moby Chat for comprehensive analysis and insights.

Marketing Measurement
Limited Availability
June 23, 2025

Geolift Incrementality (beta)

Run geo-based experiments to measure the real revenue impact of your marketing campaigns using controlled geographic testing.

Integrations
General Availability
June 16, 2025

Walmart Marketplace integration

Connect your Walmart Seller Center account to Triple Whale and import order, product, inventory, shipping, and refund data to use in agent-powered analysis.

Moby Agents
General Availability
June 12, 2025

Channel-level Ads Copilot

Ads Copilot is now available at the channel level, expanding beyond campaign and ad-level recommendations. Get actionable guidance on whether to scale, reduce, or maintain spend for each advertising channel.

Moby AI
General Availability
June 11, 2025

Chat with new data sources

Product analytics, creative assets, and activities tables are now fully accessible through Moby. Ask questions about product performance, analyze creative assets, and understand exactly what changes were made to your accounts and when.

Moby Agents
General Availability
June 11, 2025

Agents can access the Meta Ads Library

Moby Agents can now pull ads from any advertiser on Meta's platform instantly, powered by Foreplay. Find an ad from your favorite brand, and Moby will analyze the creative concepts and strategies to inspire new content.

Integrations
General Availability
June 10, 2025

Walmart Marketplace integration

Connect Walmart Seller Center to import orders, products, and refunds data. Official Verified Solution Provider integration.

Moby AI
General Availability
June 6, 2025

Image & video generation tools

Moby can now create images and short videos instantly. Just ask Moby to create new assets from existing product images and creatives, or have it create something completely new.

Moby AI
General Availability
June 5, 2025

Moby got smarter

Moby can now execute up to 50 tools in a single run. Categories of tools include getting data, analyzing data, generating visual or written reports, and more. This means you can now ask questions like "How can I increase my revenue 25% next month?" and Moby will intelligently work through every step — like having a personal analyst and strategist who is always ready to help you.

Marketing Measurement
General Availability
June 4, 2025

Geolift incrementality testing in agents

Design geographic-based experiments to scientifically measure genuine campaign effectiveness beyond attribution models.

Moby Agents
General Availability
June 3, 2025

Creative Strategist agent collection

Creative-focused agents now organized in a dedicated Creative Strategist collection for streamlined creative analysis and strategy workflows.

Moby Agents
General Availability
June 3, 2025

Native product catalog access for agents

AI agents now automatically access your complete product catalog for seamless creative generation and analysis without manual uploads.

Marketing Measurement
General Availability
June 3, 2025

Traffic Rules visibility in customer journeys

See exactly how Traffic Rules impact attribution with full transparency into triggered rules and actions taken within each customer journey.

Moby Agents
June 2, 2025

Flexible agent scheduling

Schedule agents for specific days like "every month on the 1st" or "every Tuesday and Thursday" to align with board meetings, team reviews, and reporting cycles.

Moby Agents
General Availability
June 2, 2025

Streamlined agent interface

Switch seamlessly between visual presentation outputs, written analysis, and raw data without losing your place. Everything stays connected as you dig deeper into your agent's findings.

Moby Agents
General Availability
May 16, 2025

Brand-specific design guidelines for agent reports

Customize agent-generated reports with your brand design guidelines using text prompts or uploaded design assets.

Moby Agents
Limited Availability
May 16, 2025

Agent actions for automated marketing tasks

Let agents perform critical marketing tasks like generating ad creative and adjusting campaign settings automatically.

Sonar
Integrations
General Availability
May 12, 2025

Sonar Optimize for AppLovin

Optimize mobile ad campaigns with server-side conversion data and attribution insights sent directly to AppLovin.

Integrations
Marketing Measurement
General Availability
May 12, 2025

GRIN integration for influencer attribution

Connect influencer and affiliate marketing directly to your overall attribution with our new GRIN integration.

Marketing Measurement
Business Intelligence
General Availability
May 12, 2025

Keyword-level attribution & search term insights

Identify exactly which search terms drive conversions by combining data from Google Ads, Microsoft Ads, and Google Search Console with Triple Pixel attribution.

Moby AI
Moby Agents
General Availability
May 6, 2025

Supercharged Moby Deep Dive intelligence

Deep Dive got a lot smarter, more efficient, and more reliable. Get deeper insights and answers to harder questions with new features including auto debugging, expanded tool usage, improved code generation, internal monitoring and more.

Integrations
General Availability
May 6, 2025

Amazon Marketplace data for free users

Analyze your Amazon sales and ad performance alongside other channels, now available at no cost to all free users.

APIs
General Availability
May 6, 2025

Universal data in API access

Connect any data source to Triple Whale with our Data In API, now available to all users across all commerce platforms.

Integrations
Business Intelligence
General Availability
April 29, 2025

Custom events tracking for all online businesses

Seamlessly track custom events for any business type with our redesigned, intuitive interface and specialized onboarding flow.

Moby Agents
General Availability
April 28, 2025

Guided agent editing & customization

Easily customize agents with new editing assistant that explains how your agent works and suggests modifications to match your business needs.

Moby AI
Moby Agents
General Availability
April 28, 2025

Build Mode

Chat with Moby and instantly generate beautiful, interactive reports with AI-crafted HTML/CSS visualizations and narratives — eliminating the need for manual report creation. Plus, turn any Build into a scheduled agent that delivers the refreshed report by email, Slack, or another destination.

Moby Agents
Moby AI
General Availability
April 24, 2025

Deep Dive

Recruit, create, and save Moby Agents to give you comprehensive, contextually-relevant answers with clear action items and recommendations — all from a simple question.

Accounts & Settings
General Availability
April 10, 2025

Free plan now supports up to 10 users

We've raised the user limit on our Free plan from 2 to 10, making it easier for teams to start using Triple Whale for free.

Integrations
General Availability
April 10, 2025

Yotpo is now a free integration

The Yotpo Email + SMS integrations is now available on our Free plan.

Moby Agents
Limited Availability
April 2, 2025

Moby Agents

Run AI agents 24/7 that automate analysis and optimization across your business operations.

Marketing Measurement
General Availability
April 2, 2025

Marketing Mix Modeling (MMM)

Generate channel-level and campaign-level budget recommendations based on statistical analysis.

Marketing Measurement
General Availability
March 9, 2025

Pinterest Ad Controls

Brands can now seamlessly update status, budget, and bid amounts directly from the Triple Whale Attribution Dashboard. As a result, they can save hours of time by eliminating jumping between platforms and maximize budget with real-time updates.

Marketing Measurement
Limited Availability
March 4, 2025

Incrementality for Meta

Create and analyze conversion lift experiments to measure true Meta ad impact.

Integrations
General Availability
March 4, 2025

ShareAsale Integration

Track ShareAsale affiliate performance alongside other marketing channels.

Sonar
General Availability
February 24, 2025

Sonar Optimize for Google

Send enriched conversion data to Google Ads to improve bidding algorithm performance.

Integrations
General Availability
February 19, 2025

Pepperjam Integration

Track Pepperjam affiliate performance alongside other marketing channels.

Integrations
General Availability
February 10, 2025

Impact Radius Integration

Track Impact affiliate performance alongside other marketing channels.

Integrations
General Availability
February 10, 2025

Rakuten Integration

Track Rakuten affiliate performance alongside other marketing channels.

Integrations
General Availability
February 2, 2025

Adroll Integration

Track retargeting campaign performance alongside other channels.

Integrations
General Availability
January 21, 2025

StackAdapt Integration

View programmatic ad performance alongside other channels.

Marketing Measurement
General Availability
January 18, 2025

Meta Ad Controls

Update status, budget, and bid amounts for Meta Ads directly from the Attribution Dashboard.

Marketing Measurement
General Availability
January 17, 2025

TikTok Ad Controls

Update status, budget, and bid amounts for TikTok Ads directly from the Attribution Dashboard.

Marketing Measurement
General Availability
January 16, 2025

Snapchat Ad Controls

Update status, budget, and bid amounts for Snapchat Ads directly from the Attribution Dashboard.

Marketing Measurement
General Availability
January 15, 2025

Google Ad Controls

Update status, budget, and bid amounts for Google Ads directly from the Attribution Dashboard.

Business Intelligence
General Availability
December 18, 2024

Data-In API

Connect any platform to Triple Whale including custom sources like Walmart orders, TV/OOH ad spend, or custom post-purchase survey data.

Marketing Measurement
General Availability
December 12, 2024

Multi-shop support for Attribution

Consolidate and analyze performance data from multiple shops in a single dashboard.

Integrations
General Availability
November 27, 2024

Reddit Integration

View Reddit ad performance alongside other marketing channels.

Integrations
General Availability
November 24, 2024

Linkedin Ads Integration

Track and analyze LinkedIn ad campaigns within Triple Whale.

Integrations
General Availability
November 18, 2024

Skio Integration

View subscription metrics and performance data from Skio.

Integrations
General Availability
November 18, 2024

Applovin Integration

View Applovin mobile ad performance alongside other marketing channels.

Dashboard Templates
General Availability
November 4, 2024

Inventory mission control dashboard template

Analyze your product sales & inventory performance and make informed decisions about restocking or discontinuing items.

Dashboard Templates
General Availability
October 24, 2024

Web analysis 360 dashboard template

Analyze sessions, visitors, devices, geos and more with the all-in-one web analytics dashboard.

Dashboard Templates
General Availability
October 24, 2024

Ad-driven product analytics dashboard template

Discover what products your customers buying after clicking on your ads.

Dashboard Templates
General Availability
October 24, 2024

Pacing dashboard template

See how you're performing today relative to the typical day of the week while also assisting you in analyzing peak days and times for a range of metrics.

Dashboard Templates
General Availability
October 24, 2024

Repeat purchase rate dashboard template

Optimize repeat purchases and boost LTV with actionable insights.

Dashboard Templates
General Availability
October 22, 2024

Product Journey dashboard template

Understand what products your repeat customers are buying in sequence of each other.

Conversion add-on
Business Intelligence
General Availability
October 9, 2024

Custom Events

Track and analyze specific user interactions across your site beyond standard events.

Integrations
General Availability
September 25, 2024

Yotpo Reviews Integration

Analyze Yotpo review data alongside performance metrics.

Integrations
General Availability
September 23, 2024

Okendo Integration

Analyze customer feedback and review data alongside performance metrics.

Sonar
General Availability
September 11, 2024

Sonar Optimize custom events

Send custom conversion events to Meta to enhance targeting and optimization.

Business Intelligence
General Availability
August 14, 2024

No-code table builder

Create custom data tables and visualizations with built-in metric definitions from our Data Dictionary.

Sonar
General Availability
June 19, 2024

Sonar Optimize for Meta

Send enriched first-party data to Meta to improve targeting and campaign performance.

Sonar
Retention add-on
General Availability
June 19, 2024

Sonar Send for Klaviyo

Capture more customer activity to trigger additional Klaviyo email and SMS flows and generate incremental revenue.

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Creative Strategist Agent Collection

Ready to make confident, data-driven decisions faster than ever?

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