Unlock more revenue instantly with Sonar
With enriched first-party data from Sonar, your marketing gets smarter. Improve the performance of your ads and email + SMS flows to drive measurable growth.
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Capture the signals other platforms miss
When traditional tracking falls short, Sonar Send steps in. It captures overlooked visitor behavior, ties it to known customers, and activates automated flows that fuel growth.
On average, this one feature pays for the entire cost of Triple Whale 10x over
Boost ad performance with enriched first-party data
Ad platforms can only optimize based on the data they receive. Sonar Optimize enriches your first-party data and sends it back to your ad platforms, creating a smart feedback loop that sharpens targeting and maximizes ROAS.
17% avg. increase in ROAS in first 30 days of using Sonar Optimize
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Triple Whale's Sonar Send has been a great add-on to maximize the value from Klaviyo. It provided an immediate lift to our email flow revenue, and was especially valuable during peak BFCM season. Not to mention, the setup process was smooth and efficient.
Ready to make confident, data-driven decisions faster than ever?
Frequently asked questions
Sonar is Triple Whale’s data enrichment product that boosts the performance of your ad campaigns and email/SMS flows by delivering more complete customer identity data—driving higher incremental ROAS and revenue. Sonar contains two solutions — Sonar Optimize (for ad campaign optimization) and Sonar Send (for email/SMS flow optimization. Here’s how it works:
- When a visitor lands on your site, Triple Whale assigns a unique Triple ID to their device. As they engage (like signing up or purchasing), Sonar uses advanced identity resolution to connect multiple device IDs into a single customer identity. Each time a known user returns—on any device—Sonar recognizes them, enriches their events with detailed identity data, and then sends that enriched data to your connected platforms (like Meta or Klaviyo). This ensures your targeting and automation are powered by the most complete, accurate view of each customer.
We built Sonar Send and Sonar Optimize like we built the rest of our products — for marketers and operators, by marketers and operators, meaning they’re intuitive to use and set up. Which in the market of enrichment, is quite a differentiator against technical, implementation-heavy point solutions. And because Sonar is built into Triple Whale, its unified in the same place where you measure marketing performance, store your data, and run business intelligence.
Sonar leverages the same, robust deterministic and probabilistic identity graph used in Triple Pixel. So, it can effectively match identities across device identifiers, to ensure accurate and robust tracking and enrichment.
Similar to our Triple Pixel, Sonar is designed with compliance best practices in mind. While the specific technical details of how each identifier is derived are proprietary, the overarching principle is to respect user privacy and security. Depending on your region, you may need to configure consent banners or data-handling settings accordingly (e.g., GDPR, CCPA). Always consult with legal advisors to ensure your implementation meets local and global privacy requirements.
While you don't need to rebuild your existing flows, Sonar Send works best when you clone your current abandonment flows and modify them to use the Sonar-specific events.
Loved & Trusted
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