The AI operating system
built for modern ecommerce.

Real-time data from your entire business. Every AI model on top. One platform to decide and take action.
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#1 in marketing measurement.

55% adoption rate — nearly 4x our nearest competitor leading tool across SMB, Mid-Market, and Enterprise

Data updated June 2026.
0
brands globally
42%
increase in new customer revenue within 90 days
60+
integrations across ecommerce and retail
2,000+
agencies worldwide
10x
ROI on entire subscription when using Sonar Send
Try it for free

Enterprise-grade by default

SOC 2 Type II

GDPR & CCPA compliant

9B+ events processed per day

Meet Moby 2

Moby 2 is your AI teammate, built specifically for ecommerce. It already knows your business, and now it does work for you.

See it in action

Manage ad campaigns across Meta, Google, TikTok and more.

Draft a Klaviyo campaign in full HTML.

Build live customer segments and sync to any ad platform.

Create high-performing Shopify landing pages.

Catch creative fatigue and generate new winning creatives.

Schedule a weekly report for leadership.

Forecast next month's order volume for every product SKU.

Don’t take our word for it.

Start making more money today.

Get started for free

AI you can trust, because it runs on your whole business.

Moby 2 is the operator. It sits on top of every model and every signal in your stack, grounded in real-time data, unified measurement, and instant activation.

Triple Whale Data Platform

Seamlessly connect every platform and channel — marketing, sales, operations, and more — in minutes, not hours. No data mapping. No paying for a separate data warehouse.

The Trust Layer

Generic AI tools fail because they lack two things: complete business context and measurement validation. Triple Whale built both.

Business Intelligence Layer

Know what's working. See what's not. Understand why. Triple Whale transforms raw data into clarity through dashboards, reports, and visualizations purpose-built for ecommerce.

Activation Layer

Move from measurement to activation instantly. Our pixel captures every signal across all your channels. Sonar sends them back into your platforms to improve targeting and increase revenue.

Artificial Intelligence Layer

Moby 2 runs on your live business context and measurement, so you can trust it to get real work done. Scale your ads, optimize conversion rate, and more.

Triple Whale Data Platform

Seamlessly connect every platform and channel — marketing, sales, operations, and more — in minutes, not hours. No data mapping. No paying for a separate data warehouse. No waiting until tomorrow to see what happened today.

The Trust Layer

Generic AI tools fail because they lack two things: complete business context and measurement validation. Triple Whale built both, thanks to the Context Engine & Unified Measurement.

Business Intelligence Layer

Know what's working. See what's not. Understand why.Triple Whale transforms raw data into clarity through dashboards, reports, and visualizations purpose-built for ecommerce.

Activation Layer

From insight to execution, instantly. Most platforms stop at recommendations. Triple Whale activates them with robust data enrichment, reverse ETL, Audience Syncing, and Advertising actions.

Artificial Intelligence Layer

AI that actually works for ecommerce — this isn't ChatGPT with your data bolted on. Moby delivers channel budget reallocations, creative briefs, audience suggestions, lifecycle triggers, inventory recommendations, and more. Moby can even generate images and videos, size them for different ad platforms, and set them live for you.

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Moby 2 moves fast. Compass makes sure it's moving in the right direction.

The measurement foundation that makes Moby recommendations worth acting on. Every action Moby takes is grounded in your trusted measurement foundation.

Learn about Compass
What marketers can do with Compass
Shift spend

Get weekly action plans that tell you where to shift spend

Allocate budget

Allocate channel budget with real-time attribution signals

Prevent saturation

Identify channel saturation before efficiency drops

Measure growth

Connect every dollar directly to revenue growth

Prove Incrementality

Validate true channel impact with incrementality testing

Trusted by industry leaders in commerce.

AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That's why we trust it to make the decisions that matter. We wouldn't be able to move as fast as we do without it.

Susan Keating
SVP Growth & Digital Commerce

Moby can solve real problems. It's not just reporting. Most operators today look at AI as research and reporting. It's moved past that. Now it's solving real-world problems we either didn't have the bandwidth to solve, or didn't even know existed.

Justin Parker
Director of Ecommerce

If you're not using tools like Moby 2, it puts you at risk of having to compete with people who are able to move faster, are more in tune with their data, and can make more intelligent, data-driven decisions a lot quicker.

Ben Diamond
CEO

You don't scale an agency by stacking headcount. You scale it by increasing leverage. Triple Whale and Moby Media Buyer let our team stay focused on strategy while execution happens in a more structured, efficient way.

Victor Velazquez
CEO

Moby feels like talking to someone on our team. It's trained on our brand voice and personas, so it has the mindset of the Dixxon brand.

Austin Urlocker
Lead Growth Strategist

Moby actually has context into our business. That's the distinction from Claude or ChatGPT. An LLM is only as powerful as the context it has.

Matt Casciani
Marketing Director

Clicks & Deterministic Views has caused us to see TikTok as an entirely separate emerging channel, instead of a similar audience to Instagram with a large amount of crossover. 



Having deterministic view-through data also helps us feel better about trusting our intuition on post contributions to sales.

Steve Berman
Director of Performance Marketing

With Sonar Optimize, we're able to bring Meta closer to the same signals we trust internally. Once that alignment happened, it felt like the system was finally working toward the definition of success we care about — driving an increase in new customer purchases by 213%.

Alex Stark
CMO

Real-time data across your business

9.2B events processed daily. Your decisions are based on now, not yesterday, and factor in every aspect of your business.

Accurate, cross-device tracking

Triple Pixel’s advanced identity resolution ensures you’re tracking every customer & prospect interaction to power the most trustworthy measurement.

Unified measurement

MTA + MMM + Incrementality in one platform. See the complete proof behind every move.

Context Engine: AI that finally gets your business

Complete business understanding. Moby sees relationships, not just isolated metrics.

Harness the power of Claude, ChatGPT, and Gemini for ecommerce

Moby 2 lets you tap any LLM you want, as soon as they become available.

Insight → execution → automation, in one place

Powered by Sonar data enrichment, audience syncing, platform controls, and Moby Automations & Actions

Why Triple Whale actually delivers outcomes (when others don't).

80% of businesses using AI see zero impact on their bottom line. The reason? Generic AI doesn't understand your business. 



Ready to move at the speed of commerce?

Join 60,000 brands who've replaced gut decisions with the AI operating system for modern ecommerce.