Welcome to another issue of the AI Transformation, where we provide Triple Whale use cases, platform updates, trending prompts with Moby, sequences, the board of the week, and a peek behind the scenes of what we're working on or excited about!

Introducing the MNTN x Triple Whale integration, where you can access your MNTN metrics directly in the Triple Whale dashboard. When you integrate your MNTN data with Triple Whale’s first- and zero-party data, you can dissect ad performance a little more granularly with the insights needed to refine and elevate your advertising game. 

Each week, we're taking a peek at ad performance for thousands of Triple Whale customers across a broad spectrum of industries to pick out trends in ROAS, CPA, CPC and CPM on platforms like Facebook, Google Ads, and TikTok. Last week we had a special holiday, Mother's Day, that may have have influenced how ads performed.

The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.

In the DTC world, the messaging sent to customers is often endless. How can you stand out from the noise? Discover what your customer wants and tailor your messages directly to their needs and you'll see much better results. Read this blog to discover how Obvi did exactly that using Sendlane.