The gap between seeing an opportunity and seizing it shouldn’t take multiple tools and several days. Here’s how we help you close it.
You've been here before: your ads are performing, your site is converting, but you have no idea how customers are actually finding you. Are they asking ChatGPT for recommendations? Scrolling Reddit threads? Searching long-tail queries you never thought to track? By the time that traffic hits your site, you've already missed the chance to shape the narrative.
The best marketing teams extend their visibility beyond the click. They know when their brand starts trending in AI search results. They see social conversations building before they become support tickets. They understand which keywords are driving consideration, not just conversions — and they use that intelligence to act faster.
That complete picture of the customer journey — from first mention to final purchase — is what this month's features deliver. New integrations bring your Amazon and TikTok performance into one view. AI Visibility shows you exactly how often your brand appears in LLM responses. Social monitoring and keyword intelligence surface the signals you've been missing. Here's what you can do with what's new:
These features build on your ability to easily see what’s happening across your business, consolidating revenue and performance data in one centralized view.
If you're an agency, consultant, or shop owner managing multiple ecommerce shops, the new Partner Platform is built for you. It gives you a centralized hub to onboard clients, manage your team, and view cross-shop analytics — all from a single account.
Secure, role-based permissions let you control exactly what each team member can see and access at the shop level, so sensitive client data stays protected as you scale. It's portfolio management built for growth, with the guardrails to match.
In order to give you deeper visibility into both post-purchase and product page performance, we’ve updated our Amazon Ads integration to include refund tracking and new session-level metrics on the Summary page.
Understanding how shoppers interact with your product pages is key to improving conversion. That’s why we’ve added Sessions, Page Views, and Units/Session % to the Summary page reporting — giving you the visibility to calculate product-level conversion rates and identify optimization opportunities directly in Triple Whale.
Keeping tabs on refunds is essential for calculating your true margins. Triple Whale pulls in refunded sales amounts calculated based on refund data, so you can calculate accurate gross margins and spot product quality issues without leaving the platform.
TikTok’s Smart+ Campaigns use advanced AI to optimize targeting, bidding, and creative decisions in real time, helping your budget work harder and scale faster. That efficiency is powerful, and having clear measurement and visibility becomes even more important to understand performance drivers and identify opportunities to enhance results.
Our updated TikTok Ads integration now fully supports Smart+ Campaigns, with accurate attribution, complete performance data, and in-app budget management. Optimize faster and scale with confidence, all without leaving Triple Whale.
Sonar is Triple Whale’s data enrichment solution built to help you send better customer data to both your ad platforms and your email and SMS tools. Now, Sonar Send and Sonar Optimize live in one unified dashboard, making it easier to see in one place.
This Sonar dashboard brings Sonar Send (data enrichment for email and SMS platforms) and Sonar Optimize (data enrichment for ad platforms) into a single overview. You’ll be able to quickly see what’s connected, what’s active, and the health of each channel all from one streamlined summary page designed for clarity and ease of use.
Explore the new Sonar overview dashboard.
Attribution is where you understand what’s driving growth. Now it’s easier to use every day.
You’ll see a cleaner layout, smoother navigation, and UX improvements designed to help you quickly interpret performance without the clutter. It’s the same powerful attribution reporting, now with a more streamlined experience built for speed and clarity.
Explore the refreshed attribution experience.
The below features allow you to understand your data better than ever — designed with accuracy and transparency — giving you the ability to act with certainty.
Not every conversion happens after a click. And relying only on click-based attribution can hide what’s actually driving performance, especially on platforms where customers often view an ad first and convert later through a different touchpoint.
With Clicks & Views Attribution, you can measure how both ad impressions and clicks contribute to purchases, tied directly to your Shopify transaction data.
Using first-party click data and direct view-through signals from Meta, TikTok (Beta), and Pinterest, with more platforms on the way, Clicks & Views provides a more complete view of cross-channel performance and how channels contribute across the customer journey — from first impression to purchase.
Go beyond clicks and get a full-funnel view of your marketing performance, so you can invest with confidence.
Now generally available to all customers on a paid plan.
Enable Clicks & Views Attribution
MMM insights are only valuable if they’re easy to interpret and act on.
With the Channel Contribution View, you can see spend alongside revenue contribution by channel directly within your MMM results. Understand how MMM is attributing channel impact and how performance shifts over time with discounts, seasonality and events.
Available for customers with the Compass add-on, or plans with MMM included.
View channel contribution in MMM attribution.
Whether it's an expired OAuth token from a password change, a missing conversion action, or an API error blocking data flow, the new Sonar Error Notification System proactively monitors your integrations and alerts you immediately when something needs attention.
You'll see clear "Action Required" alerts across your summary page, Sonar dashboard, and channel-specific integration settings, with specific next steps to resolve the issue fast. Stay ahead of technical issues and keep your measurement foundation solid.
The following features help you grow — revenue and profitability — while keeping operations streamlined, so you can expand without unnecessary complexity.
If you’re an agency or someone who manages multiple Google Ads accounts, a manager account (MCC) is a powerful tool that saves you time. Sonar Optimize now supports manager account types.
Built for agencies and multi-account operators, connect MCC accounts directly with Sonar Optimize and set conversion actions without running into permission errors that blocked setups before. This makes it easier to onboard, manage multiple accounts efficiently, and scale optimization across clients in Triple Whale.
Connect your Google MCC account.
Use these features to surface hidden patterns and untapped opportunities in your data, and reveal insights that help drive meaningful growth.
Every brand has a conversation happening around it that they're not part of: in comment sections across social platforms, where unfiltered opinions are shared. For prospective customers, these comments often carry more weight than any ad or landing page.
Social Monitoring gives you a real-time view into what people are saying about your brand across Meta post comments—both ads and organic. Track sentiment shifts, spot emerging high-risk posts, and surface the exact language customers use to talk about your products. Instead of guessing what's driving customer perception, you can see it in their own words.
Track and act on your social comments.
Brands know which keywords they’re bidding on, but very few have a clear picture of how those keywords are actually performing across platforms. That blind spot leads to wasted spend in some areas and missed revenue in others.
Keyword Intelligence brings your paid keyword data from Google Ads, Amazon Ads, and Bing Ads into a single view. See how search queries connect to the keywords they trigger, then measure what matters — impressions, clicks, spend, conversions, revenue, and ROAS — without toggling between platforms.
It’s designed to help you spot where your budget is working, where it’s not, and what to do about it.
Start monitoring your keyword performance now.
Consumers are increasingly relying on AI tools like ChatGPT and Gemini as their first stop when researching products. This shift in how people shop and discover brands has left companies scrambling to figure out whether they're even showing up in AI-generated results.
With Triple Whale’s AI Visibility tool, the guesswork is over. As the only free AI Visibility tool designed specifically for ecommerce, it gives you clear, accurate data on how frequently your brand appears across AI prompt responses within a given topic.
Quickly identify which sources LLMs cite most often, then optimize your content to strengthen credibility and boost your presence in the AI-driven queries that matter most to your business. Also, track how your top competitors rank for the same queries you’re monitoring to contextualize performance and understand competitive gaps.
These features help you scale your best strategies, so what works once can work seamlessly across your entire organization.
Your best audiences shouldn’t stay locked inside analytics. Now, you can sync any saved Triple Whale segment directly into Google Ads.
With segment syncing for Google Ads, you can push saved customer segments straight into your Google Ads account to power better targeting, lookalike audiences, and retargeting. It’s a faster way to activate high-intent customer groups without manual exports or messy workflows.
Segment syncing is also available across Meta, Klaviyo, TikTok, and Pinterest, so you can activate audiences across channels from one place.
Sonar Send enriches your customer data so your email and SMS flows recognize more shoppers and capture more revenue. Now, you can send enriched data directly into Omnisend.
With support for Klaviyo, Attentive, and now, Omnisend, Sonar Send expands data enrichment across your email and SMS stack, ensuring your flows fire more consistently and more customers convert, no matter which platform you use.
Connect Omnisend with Sonar Send.
Every feature we ship this year comes back to one question: does this help our customers move from understanding to action faster, with more confidence and intention?
This month’s product updates get you closer to that standard. Seeing the complete picture of your business matters — from initial brand discovery to customer retention — but what you do with that picture matters more. That’s what we’re all about at Triple Whale; the complete intelligence platform for ecommerce where insight and execution live side by side.
The gap between seeing an opportunity and seizing it shouldn’t take multiple tools and several days. Here’s how we help you close it.
You've been here before: your ads are performing, your site is converting, but you have no idea how customers are actually finding you. Are they asking ChatGPT for recommendations? Scrolling Reddit threads? Searching long-tail queries you never thought to track? By the time that traffic hits your site, you've already missed the chance to shape the narrative.
The best marketing teams extend their visibility beyond the click. They know when their brand starts trending in AI search results. They see social conversations building before they become support tickets. They understand which keywords are driving consideration, not just conversions — and they use that intelligence to act faster.
That complete picture of the customer journey — from first mention to final purchase — is what this month's features deliver. New integrations bring your Amazon and TikTok performance into one view. AI Visibility shows you exactly how often your brand appears in LLM responses. Social monitoring and keyword intelligence surface the signals you've been missing. Here's what you can do with what's new:
These features build on your ability to easily see what’s happening across your business, consolidating revenue and performance data in one centralized view.
If you're an agency, consultant, or shop owner managing multiple ecommerce shops, the new Partner Platform is built for you. It gives you a centralized hub to onboard clients, manage your team, and view cross-shop analytics — all from a single account.
Secure, role-based permissions let you control exactly what each team member can see and access at the shop level, so sensitive client data stays protected as you scale. It's portfolio management built for growth, with the guardrails to match.
In order to give you deeper visibility into both post-purchase and product page performance, we’ve updated our Amazon Ads integration to include refund tracking and new session-level metrics on the Summary page.
Understanding how shoppers interact with your product pages is key to improving conversion. That’s why we’ve added Sessions, Page Views, and Units/Session % to the Summary page reporting — giving you the visibility to calculate product-level conversion rates and identify optimization opportunities directly in Triple Whale.
Keeping tabs on refunds is essential for calculating your true margins. Triple Whale pulls in refunded sales amounts calculated based on refund data, so you can calculate accurate gross margins and spot product quality issues without leaving the platform.
TikTok’s Smart+ Campaigns use advanced AI to optimize targeting, bidding, and creative decisions in real time, helping your budget work harder and scale faster. That efficiency is powerful, and having clear measurement and visibility becomes even more important to understand performance drivers and identify opportunities to enhance results.
Our updated TikTok Ads integration now fully supports Smart+ Campaigns, with accurate attribution, complete performance data, and in-app budget management. Optimize faster and scale with confidence, all without leaving Triple Whale.
Sonar is Triple Whale’s data enrichment solution built to help you send better customer data to both your ad platforms and your email and SMS tools. Now, Sonar Send and Sonar Optimize live in one unified dashboard, making it easier to see in one place.
This Sonar dashboard brings Sonar Send (data enrichment for email and SMS platforms) and Sonar Optimize (data enrichment for ad platforms) into a single overview. You’ll be able to quickly see what’s connected, what’s active, and the health of each channel all from one streamlined summary page designed for clarity and ease of use.
Explore the new Sonar overview dashboard.
Attribution is where you understand what’s driving growth. Now it’s easier to use every day.
You’ll see a cleaner layout, smoother navigation, and UX improvements designed to help you quickly interpret performance without the clutter. It’s the same powerful attribution reporting, now with a more streamlined experience built for speed and clarity.
Explore the refreshed attribution experience.
The below features allow you to understand your data better than ever — designed with accuracy and transparency — giving you the ability to act with certainty.
Not every conversion happens after a click. And relying only on click-based attribution can hide what’s actually driving performance, especially on platforms where customers often view an ad first and convert later through a different touchpoint.
With Clicks & Views Attribution, you can measure how both ad impressions and clicks contribute to purchases, tied directly to your Shopify transaction data.
Using first-party click data and direct view-through signals from Meta, TikTok (Beta), and Pinterest, with more platforms on the way, Clicks & Views provides a more complete view of cross-channel performance and how channels contribute across the customer journey — from first impression to purchase.
Go beyond clicks and get a full-funnel view of your marketing performance, so you can invest with confidence.
Now generally available to all customers on a paid plan.
Enable Clicks & Views Attribution
MMM insights are only valuable if they’re easy to interpret and act on.
With the Channel Contribution View, you can see spend alongside revenue contribution by channel directly within your MMM results. Understand how MMM is attributing channel impact and how performance shifts over time with discounts, seasonality and events.
Available for customers with the Compass add-on, or plans with MMM included.
View channel contribution in MMM attribution.
Whether it's an expired OAuth token from a password change, a missing conversion action, or an API error blocking data flow, the new Sonar Error Notification System proactively monitors your integrations and alerts you immediately when something needs attention.
You'll see clear "Action Required" alerts across your summary page, Sonar dashboard, and channel-specific integration settings, with specific next steps to resolve the issue fast. Stay ahead of technical issues and keep your measurement foundation solid.
The following features help you grow — revenue and profitability — while keeping operations streamlined, so you can expand without unnecessary complexity.
If you’re an agency or someone who manages multiple Google Ads accounts, a manager account (MCC) is a powerful tool that saves you time. Sonar Optimize now supports manager account types.
Built for agencies and multi-account operators, connect MCC accounts directly with Sonar Optimize and set conversion actions without running into permission errors that blocked setups before. This makes it easier to onboard, manage multiple accounts efficiently, and scale optimization across clients in Triple Whale.
Connect your Google MCC account.
Use these features to surface hidden patterns and untapped opportunities in your data, and reveal insights that help drive meaningful growth.
Every brand has a conversation happening around it that they're not part of: in comment sections across social platforms, where unfiltered opinions are shared. For prospective customers, these comments often carry more weight than any ad or landing page.
Social Monitoring gives you a real-time view into what people are saying about your brand across Meta post comments—both ads and organic. Track sentiment shifts, spot emerging high-risk posts, and surface the exact language customers use to talk about your products. Instead of guessing what's driving customer perception, you can see it in their own words.
Track and act on your social comments.
Brands know which keywords they’re bidding on, but very few have a clear picture of how those keywords are actually performing across platforms. That blind spot leads to wasted spend in some areas and missed revenue in others.
Keyword Intelligence brings your paid keyword data from Google Ads, Amazon Ads, and Bing Ads into a single view. See how search queries connect to the keywords they trigger, then measure what matters — impressions, clicks, spend, conversions, revenue, and ROAS — without toggling between platforms.
It’s designed to help you spot where your budget is working, where it’s not, and what to do about it.
Start monitoring your keyword performance now.
Consumers are increasingly relying on AI tools like ChatGPT and Gemini as their first stop when researching products. This shift in how people shop and discover brands has left companies scrambling to figure out whether they're even showing up in AI-generated results.
With Triple Whale’s AI Visibility tool, the guesswork is over. As the only free AI Visibility tool designed specifically for ecommerce, it gives you clear, accurate data on how frequently your brand appears across AI prompt responses within a given topic.
Quickly identify which sources LLMs cite most often, then optimize your content to strengthen credibility and boost your presence in the AI-driven queries that matter most to your business. Also, track how your top competitors rank for the same queries you’re monitoring to contextualize performance and understand competitive gaps.
These features help you scale your best strategies, so what works once can work seamlessly across your entire organization.
Your best audiences shouldn’t stay locked inside analytics. Now, you can sync any saved Triple Whale segment directly into Google Ads.
With segment syncing for Google Ads, you can push saved customer segments straight into your Google Ads account to power better targeting, lookalike audiences, and retargeting. It’s a faster way to activate high-intent customer groups without manual exports or messy workflows.
Segment syncing is also available across Meta, Klaviyo, TikTok, and Pinterest, so you can activate audiences across channels from one place.
Sonar Send enriches your customer data so your email and SMS flows recognize more shoppers and capture more revenue. Now, you can send enriched data directly into Omnisend.
With support for Klaviyo, Attentive, and now, Omnisend, Sonar Send expands data enrichment across your email and SMS stack, ensuring your flows fire more consistently and more customers convert, no matter which platform you use.
Connect Omnisend with Sonar Send.
Every feature we ship this year comes back to one question: does this help our customers move from understanding to action faster, with more confidence and intention?
This month’s product updates get you closer to that standard. Seeing the complete picture of your business matters — from initial brand discovery to customer retention — but what you do with that picture matters more. That’s what we’re all about at Triple Whale; the complete intelligence platform for ecommerce where insight and execution live side by side.
Body Copy: The following benchmarks compare advertising metrics from April 1-17 to the previous period. Considering President Trump first unveiled his tariffs on April 2, the timing corresponds with potential changes in advertising behavior among ecommerce brands (though it isn’t necessarily correlated).
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