Data you can actually trust
Triple Whale's proprietary pixel technology captures data that other platforms miss, providing the foundation for more accurate analytics and smarter marketing decisions.
Advanced identity graph + robust server-side tech—fully compliant.
Create a complete picture of how your customers discover, engage, and purchase from your brand—across every device and customer touchpoint—even as browser restrictions and privacy regulations get tighter.
End-to-end customer journey tracking
Capture every customer interaction—from first touchpoint to repeat purchase—so you always have a real-time view of their buying journey.
Better Data. Better Outcomes.
Higher-quality data powers deeper analysis, precise attribution, and sharper audience segmentation—fueling every insight across Triple Whale’s entire platform.
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source of truth
"It's our book of truth when it comes to what's performing and what's not. From a performance standpoint, we're at the point where we live and die by what's in Triple Whale."
Ready to make confident, data-driven decisions faster than ever?
Frequently asked questions
Triple Pixel is Triple Whale’s proprietary identity resolution technology. It’s powered by an advanced identity graph and server-side technologies, resulting in rich data collection and enhanced identity tracking.
Because platform tracking has limitations that result in data and signal loss. Using Triple Pixel will allow you to fill the gaps from other platforms and power more accurate customer tracking and downstream attribution and analytics. Note: Triple Pixel is safe to use alongside other platform tracking.
Pixel powers more accurate attribution because it captures every customer touchpoint across channels and devices. Thus, you have a more accurate picture of your customer journey and the touchpoints your customer took before making a purchase with your brand.
Yes, Pixel works on all commerce platforms.
Triple Pixel is designed with compliance best practices in mind. While the specific technical details of how each identifier is derived are proprietary, the overarching principle is to respect user privacy and security. Depending on your region, you may need to configure consent banners or data-handling settings accordingly (e.g., GDPR, CCPA). Always consult with legal advisors to ensure your implementation meets local and global privacy requirements.
Setup is super streamlined and takes less than 10 minutes across your platforms. See our Help Center for more information.
Loved & Trusted
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