Built on $18.4B in ad spend from 33,000+ brands, this report reveals what really drove performance in 2025.
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Meta consolidated power despite higher costs. Meta grew its share of ad spend to 68.3% while all major competitors lost ground.
Amazon converted like no other channel. With an 11.02% CVR and the lowest CPA of any major platform, Amazon proved unmatched for high-intent shoppers.
TikTok performance depended on product fit. ROAS varied by 234% between industries, proving platform quality matters less than category alignment.
AI search exploded, but it's still early. AI-driven orders grew 1,481% in 2025, with ChatGPT controlling 97% of the market, pointing to an emerging channel brands can’t ignore.
Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence.
By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective.
More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.
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