Prime Big Deal Days runs October 6 to 7, and the traffic it creates reaches well beyond Amazon. To help you plan, we pulled cross-channel benchmarks from the last three Amazon events: Prime Day 2025, Big Deal Days 2025, and Prime Day 2026. You'll see how Amazon stacked up against Meta, Google, TikTok, and AppLovin on efficiency and conversion, and how sharply ad spend climbs once the deals go live. It's a clear picture of what good looks like, so you can judge your own results in context.

We also reviewed hundreds of anonymized Moby conversations from Amazon sellers during those same events to learn what they needed most. Sellers spent the events separating Amazon from Shopify, reconciling gross and net sales, and figuring out which products actually made money. We turned those questions into 25 refined prompts you can run against your own account this Big Deal Days, covering everything from live pacing and forecasting to discount decisions and executive recaps.