Allie Mistakidis

How to Use AI Agents for Creative Analysis in Ecommerce

AI agents streamline ecommerce creative analysis, saving time, uncovering insights, and helping brands optimize ads across platforms with real-time performance data.

Agentic Workflows: How Autonomous AI Executes Complex Tasks

Agentic workflows are how AI agents autonomously plan, act, and adapt. Learn how they work — and why they matter for automation and ecommerce.

The Best LLM Prompts for Ecommerce Data Analysis (and How to Use Them)

Master LLM prompting for ecommerce. Learn how to turn raw data into revenue-driving insights with proven prompts for ads, LTV, inventory, and more.

Agentic AI vs. Generative AI: Key Differences & Use Cases Explained

Agentic AI is autonomous and goal-driven. Unlike generative AI, it’s proactive: adapting, deciding, and executing tasks without prompts.

The Whalies 2025: Data-Driven Growth Strategies from Industry Leaders

The Whalies 2025 recap: From AI-powered product demos to community-building with Jen Atkin, discover key insights and trends from the event.

What Are AI Agents? Types, Examples, and Benefits

Discover what AI agents are, how they work, and why they’re revolutionizing ecommerce and marketing. Learn how agentic AI differs from traditional tools and explore real-world use cases.

How to Calculate ROAS: Formula, Examples, and Common Mistakes

Calculating return on ad spend using the ROAS formula is simple: Divide an ad campaign's revenue by its cost. But there are common mistakes to avoid, too.

How to Increase ROAS: 9 Proven Strategies to Maximize Your Ad Spend

Learn how to improve ROAS with strategies like smarter targeting, better creative testing, optimized landing pages, and improved attribution tracking.

Okendo x Triple Whale for Customer Marketing Insights

Multi-Touch Attribution (MTA): What It Is and How to Use It

ShipBob x Triple Whale Integration for Fulfillment Data Insights

With the Triple Whale x ShipBob integration, you can track your fulfillment metrics right in your Triple Whale dashboard!

Customer Experience Goes Beast Mode: Using AI to Drive Sales in a Creator-Led Brand

A chatbot with personality is the way to win the customer experience game.

Quality Over Quantity: why The Social Savannah Doesn’t Need to Scale to Over 100 Clients to Find Success

Return on Ad Spend (ROAS): Meaning, Formula & Calculation

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

Target ROAS in Google Ads: The Ultimate Guide

Target ROAS, or target return on ad spend, is an Automated Smart Bidding strategy that allows you to set a specific goal for the return you want to generate from your ad spend.