Allie Mistakidis

Black Friday Google Ads: How Brands Drive Sales for the 2025 Holiday Season

Despite rising costs, Google Ads remained a top BFCM performer in 2024. See key trends, benchmarks, and how to optimize for success in 2025.

Black Friday Marketing Strategy Guide: How to Acquire & Retain Customers During BFCM

Master BFCM 2025 with data-driven strategies for acquisition and retention. Boost AOV, CLV, and loyalty with smart planning and personalized campaigns.

How to Use AI for Marketing Acquisition (Agentic Examples)

AI agents automate campaign analysis, budget pacing, and cross-channel insights, helping ecommerce brands scale customer acquisition profitably.,

How to Use AI Agents for Email Marketing (Tools & Examples)

Discover how AI agents automate email analysis, boost CLV, optimize creatives, and streamline flows to improve ecommerce marketing performance.

AI Agent Examples: Real-World Use Cases Across Industries

Explore real-world examples of AI agents, from self-driving cars to ecommerce analytics tools. Learn how autonomous agents act, adapt, and solve problems.

How to Use AI Agents for Creative Analysis in Ecommerce

AI agents streamline ecommerce creative analysis, saving time, uncovering insights, and helping brands optimize ads across platforms with real-time performance data.

Agentic Workflows: How Autonomous AI Executes Complex Tasks

Agentic workflows are how AI agents autonomously plan, act, and adapt. Learn how they work — and why they matter for automation and ecommerce.

The Best LLM Prompts for Ecommerce Data Analysis (and How to Use Them)

Master LLM prompting for ecommerce. Learn how to turn raw data into revenue-driving insights with proven prompts for ads, LTV, inventory, and more.

Agentic AI vs. Generative AI: Key Differences & Use Cases Explained

Agentic AI is autonomous and goal-driven. Unlike generative AI, it’s proactive: adapting, deciding, and executing tasks without prompts.

The Whalies 2025: Data-Driven Growth Strategies from Industry Leaders

The Whalies 2025 recap: From AI-powered product demos to community-building with Jen Atkin, discover key insights and trends from the event.

What Are AI Agents? Types, Examples, and Benefits

Discover what AI agents are, how they work, and why they’re revolutionizing ecommerce and marketing. Learn how agentic AI differs from traditional tools and explore real-world use cases.

How to Calculate ROAS: Formula, Examples, and Common Mistakes

Calculating return on ad spend using the ROAS formula is simple: Divide an ad campaign's revenue by its cost. But there are common mistakes to avoid, too.

Black Friday Checklist: 10 Ecommerce Tactics to Dominate BFCM 2025

Get your BFCM checklist for 2025. 10 expert tips to prep your DTC brand for Black Friday Cyber Monday — from campaigns to CX, benchmarks, and more.

How to Win BFCM With AI: 8 Strategies to Optimize Your Ecommerce Business

BFCM is a key moment that brands need to capitalize on, and BFCM 2024 will be more unpredictable than ever. Businesses need to be agile, make decisions quickly, and adjust marketing efforts in real-time to succeed this year. In this article, we’ll explore some ways that AI can significantly impact your business, from task automation to dynamic ad creatives and more. Utilizing a platform like Triple Whale that provides a streamlined, clear, and coherent view of key revenue drivers will set brands up for success.

How to Increase ROAS: 9 Proven Strategies to Maximize Your Ad Spend

Learn how to improve ROAS with strategies like smarter targeting, better creative testing, optimized landing pages, and improved attribution tracking.

Okendo x Triple Whale for Customer Marketing Insights

Multi-Touch Attribution (MTA): What It Is and How to Use It

ShipBob x Triple Whale Integration for Fulfillment Data Insights

With the Triple Whale x ShipBob integration, you can track your fulfillment metrics right in your Triple Whale dashboard!

Customer Experience Goes Beast Mode: Using AI to Drive Sales in a Creator-Led Brand

A chatbot with personality is the way to win the customer experience game.

Quality Over Quantity: why The Social Savannah Doesn’t Need to Scale to Over 100 Clients to Find Success

Return on Ad Spend (ROAS): Meaning, Formula & Calculation

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

Facebook Ad Analytics: Metrics & Insights to Track for Better ROI

Learn how to use Facebook ads analytics to measure performance, optimize campaigns, and boost ROI. Discover key metrics, tools, and expert tips.

Target ROAS in Google Ads: The Ultimate Guide

Target ROAS, or target return on ad spend, is an Automated Smart Bidding strategy that allows you to set a specific goal for the return you want to generate from your ad spend.

Ecommerce Trends 2026: Bold Predictions for the Future of Ecommerce

AI is becoming a shopping channel. Mid-market brands are going physical. Platform costs are exploding. Explore seven data-backed ecommerce trends for 2026 and learn how to adapt before your competitors do.