Eliot Davenport

About

The SEO Attribution Gap: How AI Attribution Models Are Breaking Shopify Data

AI attribution models distort Shopify data and undervalue SEO. Learn why GA4, Meta, and SGE mislead attribution and how to fix it.

All of Eliot Davenport's Articles

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The SEO Attribution Gap: How AI Attribution Models Are Breaking Shopify Data

AI attribution models distort Shopify data and undervalue SEO. Learn why GA4, Meta, and SGE mislead attribution and how to fix it.

Eliot Davenport

December 15, 2025

•

Eliot Davenport

Eliot is a Marketing & SEO Manager at Digital Darts, a leading Shopify-focused agency in Australia. With a background in journalism, PR, digital analytics, and real-world business ownership, he helps brands uncover the true drivers of growth, sharpen their visibility, and scale profitably through smarter, evidence-based marketing.He focuses on how AI and data-driven insights are reshaping eCommerce and search marketing, with data-led decision-making always at the core.