Learn more about the real-time command center for ecommerce brands
Bryant Garvin is Operator in Residence at Triple Whale. Previously Head of Growth at Ozlo Sleep, CMO at Groove Life and early Director of Marketing at Purple. He writes about what actually works in ecommerce growth, not the vibes.
Meta didn’t “break” your ads. It rebuilt the system. Today’s performance is driven by four interconnected AI systems — GEM, Lattice, Andromeda, and UTIS — working together.