Rabah Rahil

Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.

All content by expert

Facebook's New Power Five of Metrics

If you're an OG, you remember the Facebook Power 5, but there's a new "Performance 5" FB is endorsing.

Aug 25, 2023

Purchasing Moments: 8 Ways to Create Them

From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.

Things to Know: What is a Good Conversion Rate?

It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.

Nov 24, 2022

💥 How to make your product stand out, crazy new ecommerce AI tool, and more!

In this blog we have must read material going into BFCM and the rest of the year.

Nov 10, 2022

💻 10X Your Productivity, Instagram Shopping Update, and More!

In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.

Jul 21, 2022

🤩 Massive Shopify Update, Powerful Copywriting Tips, and More

In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.

Jun 24, 2022

😳 Community Building 101, Elon VS Twitter, and More

In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.

Apr 21, 2022

🤷🏻‍♂️ How Elon Will Change Twitter, SMS Marketing Playbook, and More

In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.

Apr 14, 2022

📚 UGC Creative Playbook, Bootstrapping to $30M & More

In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.

Apr 7, 2022

🤩The Power of Popups, Buyer's Remorse, Pixel Explained, AOV Bashing & More

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

Jan 13, 2022

🫀Anatomy of Business: Gross Profit & Gross Margin Explained

Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.

Dec 28, 2021

How Does Ecommerce Work?

The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.

Apr 29, 2022

How To Build an E-Commerce Website from Scratch

Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.

Apr 27, 2022

What Is Headless Ecommerce and What Are the Benefits?

Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.

Apr 25, 2022

The Complete Guide to Measuring Customer Engagement

Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.

Apr 22, 2022

A Basic Guide to Creating the Perfect Marketing Funnel

A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.

Apr 18, 2022

The Pros and Cons of Shopify vs. Squarespace

Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.

Apr 15, 2022

Learn From the Experts: Facebook Ad Examples

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.

Apr 13, 2022

The Ultimate Guide to Big Cartel vs. Shopify

Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!

Apr 14, 2022

9 Steps To Take When Facebook Ads Are Not Converting

Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales.

Apr 7, 2022

15 Top Shopify Themes To Try

Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!

Apr 5, 2022

What Is Shopify Dropshipping?

Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit.

Apr 4, 2022

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Apr 1, 2022

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.

Mar 30, 2022

What Is Customer Retention?

Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it.

Mar 28, 2022

How to Make Money Online with Ecommerce: 6 Expert Tips for 2025

Learn how to make money online with ecommerce through proven strategies like dropshipping, white labeling, and site optimization. Start earning from your store today.

Jan 15, 2022

How To Calculate Customer Retention Rate

To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..

Apr 20, 2022

Here are the Only 4 Ecommerce KPIs You Need to Track

In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.

Apr 20, 2022

🍎 How Apple Built a Cult, The Best Trade Ever, Principles of Persuasion, Personalized Shopping & More

We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.

Oct 28, 2021

A Complete Guide to the Fogg Behavior Model

The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.

Oct 12, 2021

A Guide to The Jobs to Be Done Framework 🥤

The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.

Sep 21, 2021

Why Product Journey Mapping is Your New Secret Weapon

Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.

Aug 31, 2021

🧑‍🌾 The Marketing Ecosystem Explained

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.

Aug 24, 2021

🔮 Triple Pixel: Everything You Need To Know

This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.

Dec 2, 2021

How to Calculate ROAS, And the 3 Kinds You NEED to Know

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.

Aug 17, 2021

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