Find out exactly how to leverage Google's core media to drive profitable growth and confident decision-making this holiday season.

Customer retention analysis helps you understand churn, measure lifetime value, and build loyalty. Explore key retention metrics and analysis methods here.

Boost repeat sales and loyalty with customer retention strategies that reduce churn, improve LTV, and grow your ecommerce brand sustainably.

Customer segmentation involves categorizing your customers based on shared characteristics, then marketing effectively to each segment. Learn how here.

Discover the best AI agents for ecommerce: Compare features, pros and cons, and real-world use cases across customer service, pricing, inventory, and more.

Conversion rate optimization ups the percentage of website users who complete an action. Discover strategies to boost conversions, improve UX, and maximize ROI.

Discover how ecommerce brands can adapt to rising tariffs with expert strategies, exclusive ad benchmarks, and insights on pricing, sourcing, and AI.

Learn what breakeven ROAS means, how to calculate it, and why it’s critical for knowing when your ads are making or losing money.

Last-click attribution assigns credit to the final touchpoint before a sale. Learn its pros, cons, relevance, and better attribution alternatives.

There’s more than one way to calculate customer lifetime value (CLV). Explore formulas, real-world examples, and learn which model fits your business best.

It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.

Marketing attribution identifies which channels and touchpoints influence conversions, helping you optimize spend and better understand customer journeys.

Attribution modeling uses different approaches to measure how effective each step in the customer journey is in driving conversions, helping improve ROI.

Learn what customer engagement means, why it matters, and how to boost it through smart strategies that increase loyalty, retention, and revenue.

Shopify helps you run an online store and build brand identity. Amazon is an online marketplace with a large audience where you can sell products.

Compare WooCommerce vs. Shopify on pricing, ease of use, features, and flexibility to find out which ecommerce platform best fits your business needs.

What qualifies as a good conversion rate depends heavily on your industry. Explore 2025 benchmarks as well as key factors that can affect your performance.

The key difference between ROI and ROAS is one measures total revenue and the other measures campaign revenue. But both are essential marketing metrics.

Marketing efficiency ratio (MER) measures marketing success by determining revenue for each dollar spent on paid media. Learn how to calculate it.

Average order value (AOV) is the average amount a customer spends on an order. Learn how it’s calculated and proven ways to increase it and boost revenue.