Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.

Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.

This guide explains how incrementality works, how it differs from A/B testing and attribution, which methods to use (lift tests, ghost ads, GeoLift, natural experiments), and how to apply results to optimize spend with confidence.

This expert guide breaks down Triple Whale’s attribution models — when to use each, how they work, and how to align them with your goals, industry, and funnel stage— so you can confidently measure what actually drives growth.

The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.

Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.

Think all touchpoints matter equally? The linear attribution model does — sometimes wisely, sometimes not. See how to use it to your advantage.

Post-purchase surveys can gather useful customer feedback, improve retention, and drive better business decisions — but only if you ask the right questions.

Discover how to use Facebook CAPI — Meta’s Conversions API — to track conversions more accurately. Learn the differences between Meta Pixel and CAPI, plus setup tips and best practices.

If you’re in the world of DTC – whether that’s in marketing, running your online store, or you’re just an aficionado – you’re in luck. We’ve put together a curated list of the top 10 ecommerce podcasts you’ll want to tune into in 2023. Stick around to the end to find out our absolute favorite picks.

For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Understand how Meta Attribution works in 2025. Learn how to set up Meta Pixel, Conversion API, and track Facebook ad performance accurately despite iOS restrictions.

Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.

Ecommerce emails can be the lifeblood of a thriving ecom business. With the information of this article you can start building the roadmap to high-converting emails.

UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.