Kaleena Stroud
About
Kaleena Stroud is a copywriter for SaaS and DTC businesses.
Ecommerce Accounting 101: How to Track Finances and Choose the Right Software in 2025
Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.

All of Kaleena Stroud's Articles
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The Top 10 Ecommerce Podcasts for 2023
If you’re in the world of DTC – whether that’s in marketing, running your online store, or you’re just an aficionado – you’re in luck. We’ve put together a curated list of the top 10 ecommerce podcasts you’ll want to tune into in 2023. Stick around to the end to find out our absolute favorite picks.

Kaleena Stroud
March 21, 2025
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How to Set Up an Ecommerce Dashboard in Seconds
For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.

Kaleena Stroud
March 21, 2025
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An Easy Guide to Ad Tracking in 2023
In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Kaleena Stroud
March 21, 2025
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Meta Attribution in 2025: How to Track Facebook Ads with Meta Pixel + Conversion API
Understand how Meta Attribution works in 2025. Learn how to set up Meta Pixel, Conversion API, and track Facebook ad performance accurately despite iOS restrictions.

Kaleena Stroud
April 30, 2025
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Ecommerce Accounting 101: How to Track Finances and Choose the Right Software in 2025
Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.

Kaleena Stroud
April 29, 2025
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The Anatomy of a High-Converting Ecommerce Email
Ecommerce emails can be the lifeblood of a thriving ecom business. With the information of this article you can start building the roadmap to high-converting emails.

Kaleena Stroud
March 21, 2025
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