Ecommerce Strategies

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A Guide to Incrementality Testing Methods: Different Ways to Measure True Marketing Impact

Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.

Jan 5, 2026

by

Kaleena Stroud

The Best Incrementality Testing Tools for Marketers in 2026

Compare the best incrementality testing tools for ecommerce and DTC brands. See top features, pricing, and integrations to find the right platform for you.

by

Kaleena Stroud

Incrementality Testing vs. A/B Testing: What’s the Difference and When to Use Each

The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.

by

Kaleena Stroud

Facebook CAPI (Meta Conversions API) in 2026: What It Is & How to Set It Up

Discover how to use Facebook CAPI — Meta’s Conversions API — to track conversions more accurately. Learn the differences between Meta Pixel and CAPI, plus setup tips and best practices.

Sep 21, 2024

by

Kaleena Stroud

Ecommerce Trends 2026: Bold Predictions for the Future of Ecommerce

AI is becoming a shopping channel. Mid-market brands are going physical. Platform costs are exploding. Explore seven data-backed ecommerce trends for 2026 and learn how to adapt before your competitors do.

Dec 16, 2024

by

Allie Mistakidis

What Is Customer Engagement? 6 Strategies to Keep Your Audience Loyal and Active

Learn what customer engagement means, why it matters, and how to boost it through smart strategies that increase loyalty, retention, and revenue.

Jul 10, 2025

by

Jacob Lauing

WooCommerce vs. Shopify: Key Differences Explained

Compare WooCommerce vs. Shopify on pricing, ease of use, features, and flexibility to find out which ecommerce platform best fits your business needs.

Jun 4, 2025

by

Jacob Lauing

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Ecommerce Strategies

A Guide to Incrementality Testing Methods: Different Ways to Measure True Marketing Impact

The Best Incrementality Testing Tools for Marketers in 2026

Incrementality Testing vs. A/B Testing: What’s the Difference and When to Use Each

Facebook CAPI (Meta Conversions API) in 2026: What It Is & How to Set It Up

Ecommerce Trends 2026: Bold Predictions for the Future of Ecommerce

What Is Customer Engagement? 6 Strategies to Keep Your Audience Loyal and Active

WooCommerce vs. Shopify: Key Differences Explained

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